Hot Selling Lounge Chair - BoConcept's Imola Chair

The humble chair is underrated, but we`re here to change that. If you think about it, we spend most of our waking hours sitting down, whether it`s at our desk at work, or reclining in an armchair in a food coma. If we`re going to spend that much time on our rump, we should get comfortable – and there`s a chair in the market that makes you want to curl up in its tactile embrace.

Let`s set the scene: it`s the end of a long day, and you`ve got your Netflix series lined up for an epic marathon. You need to get comfortable, and we have three reasons why the Imola chair could be the one to rule them all.

Curves and rounded edges

It goes without saying that you don`t want a straight-backed chair during your binge watching sessions. After all, you want to watch the battle for the Iron Throne, and not actually sit in one. The Imola chair is all curves and rounded edges (if it looks reminiscent of a tennis ball, that`s because it was inspired by one) to cup around you like a cradle as you sink into it.

Designer Henrik Pedersen (known for his love of marrying minimalism, comfort, and embracing organic shapes) has a background in fashion, so this is a man who understands the shape and form of the human body.

Ample space

After you`ve settled into your chair, you need to find your sweet viewing spot. No need to pretzel yourself into a small armchair (not all of us take yoga classes). The Imola chair is so roomy, you can comfortably put your feet up as you sit back with a glass of wine. Whether you want to stretch your feet out between episodes or be a blanket burrito in the Imola`s cocoon, you`ve got ample space to get cosy. Bliss.

As comfortable as it can get

Comfort doesn`t just come from a chair`s shape, but also what it`s made of. Because not all chairs are created equal for your needs, Imola gives you the option of customisation. Some love the feel of velvet, or the cool smoothness of leather against the skin, so you get to personalise your Imola by choosing its upholstery design from over a hundred premium fabric and leather options (including a new colour option of black velvet).

Material aside, you also get a choice between a swivel base or a slim line base frame. Your potato chips on the Coffee Table can be just a swivel away.